![]() ![]() ![]() And if you implement the insights you learn, this book will pay for itself a thousand times over. But trust me: it’s well worth the investment. Unfortunately, it’s out-of-print, and a used copy will probably cost you at least a few hundred bucks. Every aspiring marketer or copywriter should read it. This is one of the all-time great marketing books by one of the all-time great marketers. You’ll also take home valuable lessons about how to manage people, deal with office politics, and run an ethical agency.īreakthrough Advertising by Eugene M. So you’ll learn more than simply how to become a better marketer. Ogilvy also tackles the practical industry issues such as how to run a successful advertising agency and how to get (and keep) advertising clients. Both books cover marketing subjects like “How to Write Potent Copy” and “The Secrets of Success in Business-to-Business Advertising.”īut that’s not all. Both books are quick and pleasurable reads, filled with priceless advertising insights. It also has more of a memoir feel to it, whereas Ogilvy on Advertising reads like a more straightforward how-to book. What separates this book from Ogilvy on Advertising is its publication date: this book was published in 1963, a full 20 years before Ogilvy’s other famous advertising manual. ![]() Do that, and you’ll never be at a loss for effective marketing strategies.Ĭonfessions of an Advertising Man by David OgilvyĪnother David Ogilvy classic. Get them, study them, and apply what you learn to the marketing channels of today… and of the future. These books may be old, but they’re still the best place to learn the essential principles of profitable marketing. There’s no better place to learn the underlying fundamentals of marketing than with the classics. And if you give them the time they need to share their knowledge, I know you will too. I know that I’ve gotten a lot of benefit from the vast amount of expertise hiding in the pages of these books. I’ve updated the list and now have 125 of the most important books that every marketer should read. However, it also means that in order to be the best marketer you can be, you have to possess at least a basic understanding of a lot of different concepts. This makes it a great industry to be a part of. Marketing is a fascinating, rewarding, multidisciplinary field that has the potential to generate revenue and grow any business. ![]()
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